This report collects some of the more common mistakes we've witnessed over the years — and, more important, draws lessons that will prevent them from reoccurring. This report is not intended to be exhaustive, nor is it intended to make light of companies. These companies are not alone; each mistake is representative of a much larger sample.

The reason for creating this report is to provide something that is easy to read, digest, and pass around, and to help make many teams within your organization aware of some of the more common oversights and errors. We've found that sometimes the best way to learn what your organization should do is to first learn what not to do.